Kaitlyn – Lincoln, Nebraska

“I love the Swaddle Blanket – it is the BEST for swaddling! And I’ll be back for more Sleep Gowns – they are perfect for diaper changes. New For Baby ROCKS!”

Sheila – Lakewood, CA

New For Baby has wonderful customer service, and the clothes are super cute too! I will be ordering more and recommending you to all my friends.

Just the Basics

From Tangled & True

I had a reader email me about a fairly new company New For Baby. Upon browsing their website, I was sold. It’s difficult to find basics, and they have basics down to an art. Tracksuits, sleepers and one pieces in a variety of great colors.

Kim – Happy Valley, OR

The Swaddle Blanket is a godsend – we used it in the hospital because the other receiving blankets were too small. Our baby girl calmed down and actually slept!

Casual Comfort

From Tot Trends Weekly

Zip into casual comfort with this limited edition New For Baby track suit. Gorgeous colors accented with striped sleeves and distressed printing, keep baby stylin’ in super soft cotton comfort at a super sweet price.

Fresh Entrepreneurs – America’s Most Promising Startups

From BusinessWeek

Better Clothes for Babies
New For Baby
Lyn Huffman and Leigh Rubio

In 2005, when Leigh Rubio, a Portland (Ore.) stay-at-home mother of two, saw her infant daughter accidentally scratching her face, she wished for a simple solution that she couldn’t find: baby shirts with fold-over sleeves. That only added to what she disliked about the little kid clothes on the market. Baby pants were too high so their waistbands pressed into tender, healing belly buttons. Some shirts lacked neckline snaps and were painful to stretch over soft heads. And cloying pastels and duck patterns were everywhere. So Rubio, now 34, and women’s apparel designer Lyn Huffman, 32, teamed up to design a fitted and stylish layette. Targeting newborns also helped them carve out a niche in the crowded children’s apparel market. They scraped together $75,000 in savings, a $50,000 bank loan, and, says Rubio, “supportive husbands who never second-guessed us” to create their first line. Since August, they’ve expanded to offer clothing made in the U.S. for toddlers up to 24 months old. Within a year they turned a profit and now bring in $5,000 to $10,000 monthly through their online store, newforbaby.com.

Brenda – Port Allen, LA

My daughter ordered the Swaddle blanket and LOVES it! Says it does a better job than any other swaddle blanket she has tried, so I ordered one for my house too.