New For Baby

The waiting, the anticipation, the excitement… it’s been almost like pregnancy! New For Baby is thrilled to announce the arrival of our 4 must-have newborn essentials: The Original One Piece, Comfort Sleep Gown, Classic Bodysuit and Yoga Pant. Those items you reach for again and again and want in every color and size. Speaking of colors, our supersoft cotton garments come in 10 vibrantly unique colors: Coconut, Chocolate, Ocean, Sky, Grape, Palm, Tangerine, Banana, Cherry and Watermelon. Check them out!

We received a nice little note from Jay Fletcher today that the recently re-designed NFB logo was included in Brand! VOL.3.
We knew that Jay did a great job with the logo and site, but this is super cool that he’s getting this recognition.

Thanks and great work Jay!

After almost four years of business, it was time to polish up the appearance of New For Baby. Thanks to the highly talented Jay Fletcher, we now have a superbly re-designed logo and website.

Sweet! Love ya Jay!

Shana Stein (producer, 90210) and Jessica Queller (writer & producer, Gossip Girl), Jennie Snyder Urman (screenwriter) and Kime Buzzelli (head stylist & costume designer, 90210) are hosting a Baby Shower for Executive Producer Rebecca Sinclair (90210) at a private Malibu Beach House.

The guest list includes most of the “90210″ cast – Annalynne McCord, Lori Laughlin, Shenae Grimes, Jessica Stroup and Sara Foster. In addition, attendees include writers, directors, producers and execs.

We are honored that The Buzz Girls want to include the NFB Bink in their fun and hip goodie bags.

Side note: We can’t get enough of Annalynne McCord’s hair and styling on the show. Love her!

Lately it’s been all about change around here. Not a major overhaul, but an evolutionary change – from our factory and fabric all the way down to the hang tag. After five years, our original vision of New For Baby has become even more clear. We listened to you and we listened to ourselves. We’ve perfected each color, each seam, each snap. Even our logo got a bit of a tweak. So it would make sense that the Web site would follow. We love the new site and hope you do too!

So thanks for coming along for the ride. We would not be here without you…

Cool Mom Picks has included the NFB Yoga Pant in their 2009 Gift Guide.

The Tangerine Original One Piece was featured in the October issue of Pregnancy & Newborn. Thanks to Pregnancy & Newborn for being fans.

From Time Out Kids NY

We’re all trying to spend less these days, but that doesn’t mean we want to stop living well…
Save 30% on clothes at newforbaby.com through August 6
In honor of the co-founder/designer’s son’s first birthday, the online baby boutique newforbaby.com is offering 30% off its wears. Stock up on winter items–there are some adorable hoodies.

From Squeaky Stroller

New For Baby started as the ultimate newborn layette. The Comfort Sleep Gown was crucial. The snaps at the neckline for easy dressing, the raglan sleeve for a snuggly fit, and the foldoer cuffs for baby’s protection. Oh, and elastic to keep baby’s busy legs snuggled up inside and touching (like in the womb). The fit is slim so that it fits baby properly. As customers fell in love with the sleep gowns, they began asking for bigger sizes (which can be hard to find!).

From Tangled & True

I had a reader email me about a fairly new company New For Baby. Upon browsing their website, I was sold. It’s difficult to find basics, and they have basics down to an art. Tracksuits, sleepers and one pieces in a variety of great colors.

From Tot Trends Weekly

Zip into casual comfort with this limited edition New For Baby track suit. Gorgeous colors accented with striped sleeves and distressed printing, keep baby stylin’ in super soft cotton comfort at a super sweet price.

From BusinessWeek

Better Clothes for Babies
New For Baby
Lyn Huffman and Leigh Rubio

In 2005, when Leigh Rubio, a Portland (Ore.) stay-at-home mother of two, saw her infant daughter accidentally scratching her face, she wished for a simple solution that she couldn’t find: baby shirts with fold-over sleeves. That only added to what she disliked about the little kid clothes on the market. Baby pants were too high so their waistbands pressed into tender, healing belly buttons. Some shirts lacked neckline snaps and were painful to stretch over soft heads. And cloying pastels and duck patterns were everywhere. So Rubio, now 34, and women’s apparel designer Lyn Huffman, 32, teamed up to design a fitted and stylish layette. Targeting newborns also helped them carve out a niche in the crowded children’s apparel market. They scraped together $75,000 in savings, a $50,000 bank loan, and, says Rubio, “supportive husbands who never second-guessed us” to create their first line. Since August, they’ve expanded to offer clothing made in the U.S. for toddlers up to 24 months old. Within a year they turned a profit and now bring in $5,000 to $10,000 monthly through their online store, newforbaby.com.