The Birth of New For Baby

New For Baby was born out of our frustration with newborn baby clothes that didn’t fit newborns correctly, didn’t have the newborn details we wanted, and certainly weren’t hip! So we set out to create the ultimate layette… one without ‘typical’ baby colors, or the standard ducks, teddy bears and cars. We chose rich, fresh colors and modern yet sweet mix & match designs on high-quality, super soft fabrics.

New For Baby is designed down to the smallest detail for newborns and hip parents - most of which we didn’t figure out until AFTER our first babies!

The mix and match ability of our styles and the great NFB packaging makes buying baby clothes a breeze. It’s all in the details, and we’ve got them figured out for you! New For Baby combines every feature newborns need, along with a narrow cut to fit baby in comfy cozy style. Unique and new, cute and classic, this line is our perfect new baby wardrobe. From Mommies, for Mommies - and exclusively online at newforbaby.com.

Not sure what you’ll need for that sweet new baby? Check out our Must-Have Newborn Layette Checklist.

Leigh & Lyn

"I was having trouble finding modern baby clothes that weren't crazy expensive when I finally found your site. I love your stuff!" Amelia - Brooklyn, New York