About

The Birth of New For Baby

All Mommies have birth stories, and we love to tell them, right? So here’s the story of New For Baby…

As friends and Mommies, we started New For Baby the way most businesses begin. We couldn’t find what we needed and wanted: Newborn clothing that fit great and had functional details. Oh, and without letting go of our style. No more bunnies, ducks and bears. No more pastels and cute sayings. So we set out to create the hip baby’s first wardrobe. Those must-have items that parents reach for again and again, and want in every color and size. Classic and hip. Practical and fun. Favorites.

During conference calls scheduled around naptimes, we created essentials made of baby soft yet strongly-constructed fabrics to hug and move with baby. New For Baby’s signature popsicle colors include shades like Palm, Sky, Chocolate and Tangerine. Colors that reflect a sense of style and individuality, and the playfulness and wonder of baby’s first year. From Sleep Gowns and One Pieces to Blankets and Hoodies, New For Baby is the source for the hip baby’s first wardrobe.

What’s your story?

Lyn & Leigh